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United Way Sets Ambitious Goal Over $5 Million

Christopher Ruud of Sturtevant-based Ruud Lighting is the 2011-2012 fundraising campaign chairman.

Using his love of racing to frame the new United Way campaign year, Christopher Ruud at Ruud Lighting helped kick off the new fundraising effort on Sept. 8.

The organization has an ambitious goal, asking for $5.25 million, a five percent increase over the 2010 goal, which United Way didn't meet.

"This is our largest campaign ever," said Dave Mauer, United Way executive director. "We were short of our goal, but I think we'll make it this year."

Ruud echoed the sentiment.

"I actually have two goals with this campaign," he explained. "I want to increase giving by five percent to meet the goal that Dave has set. But I also want to increase participation by five percent."

Saying he understands that not everyone can afford to give money to United Way, Ruud wants to encourage people to give of their time and talents.

"We need to grow awareness so people can participate in programs," he stated.

County Executive Jim Ladwig and City of Racine Mayor John Dickert have a friendly competition to see which government office can raise the most money with the most participants.

"It's important to be involved because we are part of the same community," Ladwig said.

Participants and Ruud employees were encouraged to bring non-perishable food items for the Racine County Food Bank as well.

James Anspaugh September 10, 2011 at 01:44 PM
I appreciate that they want people to give time and talent, but people should give money to where it is most used so be informed. The American Red Cross President and CEO Marsha J. Evans salary for the year was $651,957 plus expenses. The United Way President Brian Gallagher receives a $375,000 base salary along with numerous expense benefits. UNICEF CEO Caryl M. Stern receives $1,200,000 per year (100k per month) plus all expenses including a ROLLS ROYCE. Less than 5 cents of your donated dollar goes to the cause! The Salvation Army's Commissioner Todd Bassett receives a salary of only $13,000 per year (plus housing) for managing this $2 billion dollar organization. 96 percent of donated dollars go to the cause! The American Legion National Commander receives a $0.00 zero salary. Your donations go to help Veterans and their families and youth!
Heather Asiyanbi (Editor) September 10, 2011 at 10:25 PM
James-I understand your frustration with the high administrative costs of some of our more visible charitable organizations. Here in Racine County, our United Way did an audit (basically) of which organizations should continue to receive funding by asking for documentation of accountability. Some groups had their funding reduced or cut while others had theirs raised. In all, about 48 groups and organizations are funded through our local branch.
Dan Taivalkoski September 10, 2011 at 11:51 PM
99% of the money donated to our local United Way stays right here in Racine County and I believe the percentage that goes to overhead and administrative costs is less than 10%. I'm sure the folks at United Way could provide the exact percentage for last year.

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