Racine County’s tourism economy picked up steam in 2011 with an impact of $203.7 million, a 9.9 percent increase from the previous year, according to research conducted by Tourism Economics.
The report, released for National Travel and Tourism Week, May 5-13, also showed that tourism supported 3,962 Racine County jobs with $93.9 million in personal income, a 3.8 percent increase. Those local jobs generated $24.8 million in state and local taxes and $16.1 million in federal taxes.
“Bringing visitors to Racine County is an investment that pays off,” said Dave Blank, Real Racine CEO. “Whether it’s our spectacular lakefront, the fascinating Frank Lloyd Wright architecture or the wide variety of special events, visitors are responding positively and boosting our local economy.”
Racine County’s attractions and events helped the county place ninth among Wisconsin's 72 counties in visitor spending last year. Taxes generated by visitors saved local taxpayers an estimated $565 per household, according to the Tourism Economics findings. Click HERE to view and download a copy of the 2011 Tourism Report.
Statewide, visitor spending generated $16 billion in total business sales, up 7.6 percent from $14.8 billion in 2010. More than 95 million people visited the state, supporting 181,000 jobs and $4.4 billion in personal income.
Last year’s “Picture the Fun” campaign motivated more than 2.1 million visits last summer and fall, helping to generate an additional $257 million in tourism spending and $22 million in tax revenue according to Longwoods International, a tourism consulting firm that conducted the study for the Department of Tourism. For every $1 the Department spent on the $3.5 million advertising campaign, $6 was returned to state and local governments in incremental tax revenue.
Longwoods International is a globally recognized leader in travel research, with more than 30 years of experience with a hospitality client list that includes Michigan, Ohio, Philadelphia and Canada. Tourism Economics is an Oxford Economics company that provides analyses of the tourism sector.